Pricing

More leads.
Fewer Saturdays.

You didn't start your business to write meta descriptions and argue with Google. Pick what you need, add to it once it's working. Every price below is where it starts, because no two businesses need the same thing.

The stack
01
Simpl.scan
Free
See what's broken

Your score out of 100, and the five things costing you the most.

+ SIMPL Score with a grade in every category
+ Your five biggest problems, ranked by what they cost
+ Full report with every finding, emailed free
02
Simpl.core
Starting at
$497/ month
Get found

Your Google listing, your site's SEO, and tracking that shows what's working.

+ Your Google listing claimed, filled out, and watched
+ Show up when people ask AI who to call
+ Every call and form tracked to where it came from
+ Your $247 strategy audit, included
+ Monthly report: what moved, what's next
Best value
03
Simpl.team
Starting at
$997/ month
Get booked

Core, plus a new website and the content that feeds it.

+ A new website, built and launched. $0 on a 3-month start
+ Content written and posted for you
+ Social posts written and scheduled
+ Review requests that actually go out
+ See exactly where you rank on Google and Maps
04
Simpl.pro
Starting at
$1,997/ month
Get your time back

Team, plus the work that turns traffic into booked jobs.

+ Landing pages built for the jobs you actually want
+ More booked jobs out of the same traffic
+ AI Response/Quoting Agent setup waived, you just cover the monthly
+ A strategy call every month
+ Multiple locations covered
+ Priority turnaround on everything
Every engagement starts with a conversation, not a checkout page.
Separate · paid ads

Ads are quoted on your account, not on a menu.

A lawn crew filling next week's route and a remodeler who needs three kitchen jobs a year do not have the same ad problem, so they should not have the same ad price. We quote it against your account, your market, and what you want to spend. It bolts onto any tier.

+ Google, Meta, and Local Services Ads
+ You own the account and the data, always
+ No markup on your ad spend, ever
+ One-time setup at half the monthly fee
Management
from $497/ mo

Plus a one-time setup fee at 50% of the monthly management fee. Ad spend is billed by Google or Meta directly to you.


Rather pay for results? · performance pricing

Pay less up front. Pay more only when leads come in.

On our top tier, you can trade a lower monthly base for a small fee on each qualified lead or booked appointment we send you. Not a cut of your revenue, we never see your books. A fee on the tracked calls, forms, and bookings you and we both watch in the same dashboard. You still pay the lower base each month; if no qualified leads come in, there are simply no per-lead fees on top.

+ Lower monthly base, plus a fee per qualified lead or booking
+ You see every lead and booking we count, in real time
+ A qualified lead is a real call, form, or booking, defined in writing
+ Spam and your existing customers never count
+ Needs call and conversion tracking installed first
Pro Performance
from $997/ mo

Lower base than flat Pro, plus a per-lead or per-booked-appointment fee quoted for your market. Only available with our ad management and tracking in place.


Only want one thing? · buy the piece

Start with one piece. The tiers just cost less than buying them separately.

Some owners only want their Google listing fixed. That's fine, start there. Here's what each piece costs on its own.

Free strategy call
Free
The report is already free the moment you unlock it. This is the next step: a real conversation about what to fix first and what it costs, no pitch attached.
Google Business Profile
from $197/ mo
Claimed, filled out, posted to, and watched. The listing most of your calls come from.
Local SEO & AI Search Visibility
$247 to $497/ mo
Rank on Google, and show up when someone asks AI who to call. Price moves with how hard you want to push.
Website build
$997 to $2,997once
Fast, findable, built to turn visitors into calls. Free when you start on Team.
AI Response/Quoting Agent
$147 to $447/ mo
Answers leads, quotes jobs, and books calls while you're on a jobsite or asleep. Chat or voice. $497 to $747 to set up, waived on Pro.

Been with us a couple of months and want to lock it in? Annual prepay takes about 25% off. We only offer it once you've seen the work, never on day one.

For comparison · what this costs elsewhere

The same work, at what the rest of the market charges for it.

What you need
Everyone else
SIMPL
Local SEO for a one-location service business
Everyone else
$2,000 to $2,500 / mo
SIMPL
from $497 / mo
What the average agency retainer runs
Everyone else
about $3,200 / mo
SIMPL
from $497 / mo
A small business website rebuild
Everyone else
$3,000 to $15,000
SIMPL
$0 on Team
A professional SEO audit
Everyone else
$500 to $5,000
SIMPL
Free, unlocked with your scan
Why we cost less

You're not paying for an account manager, a sales team, or an office. You work directly with the team doing the work.

Comparison figures are 2026 published agency rates for one-location local service businesses. Sources: SEOProfy, Arc4, Digital Applied, Tenet.
Before you ask · the awkward questions

The things you're actually wondering.

Why are you so much cheaper than the agency that keeps calling me?

You're not paying for an account manager, a sales team, or an office. You work directly with the team doing the work. The typical agency quote for a one-location service business runs $2,000 to $2,500 a month, and a big share of that is overhead you never see.

What does "starting at" actually mean? Am I going to get upsold?

No. It means your price is built from the pieces you need, and we agree on it in writing before any work starts. A lawn care crew that only needs its Google listing handled pays closer to the $197 floor. A remodeler who needs a new site, project galleries, and reviews pays more. You will never get an invoice you did not approve.

Is the free website really free?

Yes, when you start on Team and stay three months. The build normally runs $997 to $2,997. We cover it because a client with a fast, findable site is a client who sticks around. If you leave before month three, the remaining months of the minimum come due or we invoice the build at its normal rate. You keep the website either way.

How long until I actually see more calls?

Honest answer: the fixes are visible in 30 days, the leads are not. Month one is your score jump, your listing, the technical work, and tracking that proves what's happening. Rankings and call volume compound over three to six months. Anyone promising page one in 30 days is lying to you. If your score isn't above 80 in 90 days, that month is free.

Do I have to sign a long contract?

No. Core and Pro are month to month, cancel whenever. The only minimum is three months on Team, and that exists solely because we gave you a website for free.

Why aren't ads included in a tier?

Because a lawn crew booking out spring cleanups and a remodeler chasing three kitchen jobs a year don't have the same ad problem, so a flat price would either overcharge you or underdeliver. Ads are quoted against your account and market, starting at $497 a month plus a one-time setup at half the monthly fee. Your ad spend goes to Google or Meta directly. We never mark it up, and you own the account.

Can something answer my phone and my website when I'm on a job?

Yes, and it's the closest thing we sell to buying your evenings back. The AI Response/Quoting Agent picks up chats and calls, answers the questions you get asked forty times a week, ballparks a quote, and books the job straight onto your calendar. It runs at 2am and on Sundays. Setup is $497 to $747 depending on how much it needs to know about your pricing, then $147 to $447 a month. Setup is waived on Pro. Most owners find it pays for itself the first time it catches a job that would have gone to voicemail.

What if I already have a website I like?

Then keep it. Core works on the site you have. We only rebuild when the site is what's holding you back, and the free scan will tell you whether that's true before you spend anything.


Start here · free audit

Type a domain. See what it's costing you. Decide from there.

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