When Google can't find you,
neither can your customers.

SIMPL watches the surfaces that decide whether anyone shows up at all: your indexing, your map listing, your business profile, the words people type when they're looking for you.

Most businesses don't realize something is wrong until leads stop coming in. By then, the damage has been compounding for weeks.

Start watching this surface →Free Audit

What we watch

The signals that decide whether you exist online.

Indexing health

Every page on your site, checked against Google's index. We see drops within hours, not weeks.

Google Business Profile

Suspensions, edits, fake duplicates, owner verification, photo replacement.

Map pack ranking

Your position in the local 3-pack, tracked daily against the new competitor down the street.

Schema & sitemap

Structured data that breaks silently when a developer pushes. Sitemaps that stop updating.

Branded SERP

What appears when someone Googles your name. Knowledge panel integrity, sitelinks, hijack attempts.

Local citations

NAP consistency across directories Google cross-references. Phone numbers that drift.

Knowing what to watch is one thing. Knowing what happens when nobody's watching is another.

What you're missing without it

These are real. Every one of them.

Service pages drop out of Google's index three days after a CMS update. Nobody notices for six weeks.

Google Business Profile gets suspended for a guideline violation. Calls drop 40% before anyone checks.

A competitor's new location ranks above yours in the 3-pack. You find out from a customer.

A developer adds a robots directive during a migration. Three top-converting pages stop being crawled.

Your knowledge panel gets edited with wrong hours. Calls go to voicemail at 2pm.

An automated directory updates your phone number to a disconnected tracking line. You wonder why the phone stopped ringing.

Think none of these apply to you? One business thought the same thing. Here's what we found.

Recent finding

Three service pages on a regional plumbing site were blocked from Google's index by a robots.txt directive added during a March CMS migration. Discovered by SIMPL within 11 hours.

11 hours

from regression to alert

That was one surface. Discoverability. But what if the site was also slow, the forms were broken, and the reviews were tanking at the same time?