You're paying for clicks.
Do you know where they go?

SIMPL watches your paid campaigns for the silent leaks: competitors bidding on your name, dead keywords eating budget, landing pages that don't match the ad.

You're already paying for the clicks. The question is whether anyone's checking where that money actually goes.

Start watching this surface →Free Audit

What we watch

The signals that decide whether you exist online.

Branded search defense

Competitors bidding on your company name. They're intercepting traffic you already earned.

Wasted spend detection

Keywords that cost money and convert nothing. Campaigns burning budget on irrelevant searches.

Landing page mismatch

Ad copy promises one thing. The landing page says something else. Google penalizes the mismatch, and you pay more per click.

Bid efficiency

Are you overpaying for clicks competitors get cheaper? SIMPL benchmarks your CPC against the category.

Cross-platform inventory

Google, Meta, Bing. Every active campaign tracked in one place. No more spreadsheet reconciliation.

Budget pacing

Are you burning through monthly budget by the 15th? SIMPL tracks daily spend against targets.

Tracking spend is the easy part. The hard part is catching the waste before it compounds. Here's how fast it adds up.

What you're missing without it

These are real. Every one of them.

A competitor starts bidding on your brand name. Your cost per lead doubles. You don't realize it for two months.

An agency leaves a test campaign running. It burns $800/month on irrelevant keywords. Nobody reviews the account.

Google auto-applies a recommendation that broadens targeting. Irrelevant clicks spike. The dashboard still looks green.

Your best landing page gets a CMS update that breaks the form. Paid traffic flows. Leads don't. You blame the ad copy.

Meta campaign runs out of budget mid-month. Nobody notices until the phone stops ringing.

A negative keyword list gets deleted. Spend on garbage searches triples overnight. The monthly report buries it in averages.

Sound extreme? Every dollar amount in this list came from a real account. Here's one.

Recent finding

An HVAC company was spending $1,200/month on Google Ads for three keywords that hadn't generated a single conversion in 90 days. SIMPL flagged the dead spend within 48 hours. That's $14,400/year on fire.

$14,400

annual waste identified

That's just ad spend. But the landing pages those ads pointed to, the reviews customers saw when they arrived, whether Google could even find the site organically: that's the full picture.