Coverage · Reputation
03 / REPUTATION
What people say about you
when you're not in the room.
SIMPL watches every review, mention, and sentiment shift across the platforms that matter, so you never get blindsided.
By the time you notice your rating dropped, potential customers have already noticed. They just went somewhere else.
What we watch
The signals that decide whether you exist online.
01
Review monitoring
Every new review across Google, Yelp, Facebook, and industry platforms. Flagged within minutes.
02
Sentiment tracking
Are reviews getting more negative? SIMPL tracks the trend before your rating drops.
03
Response cadence
How fast you respond to negative reviews, and whether you respond at all. Google watches this.
04
Rating velocity
Are you getting fewer reviews than last quarter? Stalling means slipping. Competitors don't stall.
05
Competitor monitoring
When a competitor's rating passes yours, you need to know immediately. Not next month.
06
Mention tracking
Blog posts, forum threads, social mentions. Conversations about your business you're not part of yet.
That's what we watch. But the real question is: what's already happening that you don't know about?
What you're missing without it
These are real. Every one of them.
01
Three 1-star reviews land in a week. Nobody responds. Rating drops below 4.0. Calls decline 25%.
02
A disgruntled employee posts a fake review. It sits unanswered for a month. Every potential customer sees it first.
03
A competitor launches a review campaign and passes your rating in the map pack. You don't notice for weeks.
04
Your review velocity drops to zero for three months. Google notices before you do. Rankings slide.
05
A viral social post mentions your business negatively. You find out from a customer. By then, hundreds have seen it.
06
Positive reviews stop because your automated review request email broke. Your rating slowly decays.
These aren't hypothetical. Here's one from last quarter.
Recent finding
A roofing contractor's Google rating dropped from 4.7 to 4.1 over six weeks due to three unanswered negative reviews. SIMPL flagged the first review within 30 minutes.
30 min
from review to alert
Reputation is one piece. But even a 5-star business loses if nobody can find them, or if their site doesn't work when customers arrive.